Group Revenue Grew by 22.4% YoY in 26H1
MINISO Chinese Mainland Delivered 26.2% YoY Growth, the Highest First-half Growth Rate in Three Years, Powered by Mid-single Digit SSSG(1)
MINISO North America Delivered 37.0% YoY Revenue Growth, with Mid-single Digit SSSG(1)
Diluted Earnings Per ADS Grew by 8.2% YoY
Net Cash from Operating Activities Grew by 45.5% YoY
26H1 Returned RMB1.309.8 Million to Shareholders, Surpassing Adjusted Net Profit(2) Excluding FX(3)
GUANGZHOU, China, Aug. 28. 2026 /PRNewswire/ — MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) (“MINISO”, “MINISO Group” or the “Company”), a global high-growth value retailer offering a variety of trendy lifestyle products featuring distinctive IP designs, today announced its unaudited financial results for the three months and six months ended June 30. 2026 (“26Q2″ and “26H1″, respectively).
Store Network Expansion
As of June 30. 2026. the Company’s total store count reached 8.674. representing a net increase of 769 YoY and 189 YTD(4).
MINISO Brand: totaled 8.309 stores (up 697 YoY and 158 YTD(4)), driven by:Chinese Mainland: 4.665 stores (up 360 YoY and 97 YTD(4)).Overseas Markets: 3.644 stores (up 337 YoY and 61 YTD(4)).
TOP TOY Brand: totaled 365 stores (up 72 YoY and 31 YTD(4)).
The following table provides a breakdown of the Company’s store network and its changes on a YoY and YTD(4) basis. About 48.4% of new MINISO stores in the past twelve months were located in overseas markets.
Mr. Guofu Ye, Founder, Chairman and CEO of MINISO, commented, “Despite a challenging consumer environment in the domestic market during 26H1. we are pleased to see that MINISO Chinese mainland delivered a standout performance, with revenue growing 26.2% YoY, our fastest first-half growth rate in the past three years, driven by mid-single-digit SSSG. MINISO overseas markets grew 14.9% YoY, while TOP TOY grew 32.7% YoY.”
“Beyond the financial performance, we would also like to share our progress on proprietary IP and membership operations. YOYO, launched just one year ago, achieved monthly sales exceeding RMB100 million in both June and July 2026 and completed its first crossover collaboration with a world-class IP, evolving into an IP asset capable of engaging and co-creating with international IPs on equal footing. Members of MINISO Chinese mainland grew 31.0% YoY to about 130 million, contributing 77.4% of local sales; in the United States, our members grew 107.1% YoY to about 5.8 million, contributing 60.1% of local sales. Our membership program highlighted strong user retention, cementing the foundation for sustainable commercialization and long-term brand equity. On the global front, we celebrated our market entry into Switzerland in 26Q2. extending our global footprint to accumulative 113 countries and regions, while TOP TOY officially entered the United States and Taiwan, China, further elevating its global presence.”
“Moving forward, MINISO will keep focusing on its dual drivers: IP and large-format stores. We aim to unlock deep brand equity via our IP ecosystem and reshape retail experiences through large-format stores. Guided by long-termism, we balance global expansion with high-quality localization. Powered by operational resilience, MINISO will create enduring, cycle-defying value for global stakeholders.” Mr. Ye continued.
Mr. Eason Zhang, CFO of MINISO, commented, “During 26H1. revenue on group level grew by 22.4%. Adjusted operating profit excluding FX grew 5.0% YoY to RMB1.628.6 million. Net cash generated from operating activities reached RMB1.475.4 million, while adjusted net profit excluding FX was RMB1.221.6 million in the same period, demonstrating strong resilience and robust operational cash flow generation of our business.”
“Our capital allocation initiatives were highlighted by share repurchase of RMB517.6 million deployed by the Company in 26H1. accounting for more than 90% of full-year repurchase amount of 2025. Furthermore, in June 2026. the Board approved 2026 share repurchase program of up to HK$2.0 billion, alongside an automatic share repurchase plan, enabling continued buyback execution even during blackout periods across both Hong Kong and the U.S. markets, underscoring our disciplined capital deployment, and reaffirmed our unwavering confidence in MINISO Group’s intrinsic value.
We have returned a total of RMB1.31 billion to shareholders by cash dividends and share repurchases, accounting for 121% of the adjusted net profit for 26H1. which far exceeded the 50% payout ratio per our current dividend policy. Looking ahead, our capital allocation strategy will continue to balance our high-growth trajectory with our commitment to delivering stable, predictable returns to our shareholders.” Mr. Zhang concluded.
