The China International Auto Parts (USA) Show (hereinafter referred to as the “China Brand”) commenced grandly on November 4, 2025 at Caesars Forum in Las Vegas, USA. The venue was filled with distinguished guests and a vibrant atmosphere.
The opening ceremony was attended by dignitaries including Mr. Deng Bo, Deputy Director-General of the Trade Development Bureau of the Ministry of Commerce of P.R.C.,; Mr. Gao Runfeng, Deputy General Manager of China National Machinery Industry International Co., Ltd. (SINOMACHINT); Mr. Cheng Wei, General Manager of Hangzhou JT Exhibition Co., Ltd.; and Mr. Han Bing, General Manager of Atlas Expo Co., Limited. They jointly presided over the ribbon-cutting ceremony to inaugurate the event. The Consulate General of China in San Francisco also participated in the activities.
The China Brand is hosted by the Ministry of Commerce of the People/’s Republic of China, organized by the Trade Development Bureau and supported by China National Machinery Industry International Co., Ltd.. Centered around the “China Brand” theme, the exhibition brings together over a hundred outstanding automotive parts enterprises from 12 provinces, municipalities, and autonomous regions, including Jiangsu, Guangdong, Shandong, Hebei, Anhui, and Shanghai. These companies present a unified image, collectively showcasing the overall strength of Chinese manufacturing. The exhibits cover the entire industrial chain for both new energy vehicles and traditional automobiles, spanning multiple sectors such as batteries and the three-electric systems, chassis control, component assemblies, accessories & customization, maintenance & repair, and intelligent management.
Following the opening ceremony, Deputy Director-General Deng Bo and his delegation toured the China Brand exhibition area. They engaged in in-depth discussions with representatives from numerous participating companies, gaining detailed insights into their exhibition experiences and overseas market expansion plans.
The China Brand runs for three days and is held concurrently with the 2025 Automotive Aftermarket Products Expo (AAPEX 2025) in Las Vegas. As one of the world/’s top three automotive aftermarket trade shows, AAPEX attracts numerous professional buyers and aftermarket service providers from North America, South America, Europe, and the Middle East. It is the most influential global platform for automotive aftermarket parts and maintenance products, providing an efficient channel for Chinese companies to access the North American and global markets.
The United States, being one of the world/’s largest automotive parts procurement markets, boasts an annual industry scale exceeding $400 billion, with approximately 40% of parts reliant on imports. Data indicates that in 2024, China/’s exports of automotive parts to the U.S. reached $18.3 billion, accounting for 15.6% of China/’s total parts exports, solidifying China/’s position as one of the most crucial source countries for U.S. automotive parts imports.
Leveraging this international platform, Chinese companies can engage directly with mainstream North American purchasers and industry decision-makers, effectively enhancing brand influence, expanding overseas channels, and facilitating international cooperation and order finalization. Simultaneously, by showcasing their products and interacting with global peers, Chinese enterprises can more accurately grasp international market trends and technological developments, thereby aiding product upgrades and industrial synergy, and further consolidating the pivotal role of “Made in China” within the global automotive supply chain.
The China Brand represents not just a concentrated display of products and technology, but also a significant step for China/’s automotive parts industry in deepening international cooperation and integrating into the global market. In the future, as more Chinese companies go global, Chinese brands are destined to shine with even greater brilliance on the international stage.
